Brand Guidelines
Guidelines for using the Insurancera brand, product names, logo, colors, and typography consistently across all touchpoints.
Brand Architecture
Insurancera is the parent brand. Our products are named under the Omniprix product line.
The parent company and brand. Used for corporate identity, marketing site, legal, and communications.
The insurance CRM product. Always include "CRM" when referring to this product to distinguish from NIPR.
The NIPR license lookup product. Always include "NIPR" when referring to this product.
Logo
The Insurancera logo is a wordmark set in a custom typeface. It should always be used as provided — never recreated, redrawn, or altered.
Primary — Light background
Use on white or light surfaces
Inverted — Dark background
Use on dark or colored surfaces
Maintain a minimum clear space around the logo equal to the height of the letter "I" in the wordmark. This ensures the logo remains legible and uncluttered.
To ensure legibility, the logo should never appear smaller than the minimum sizes below.
Digital — 80px wide minimum
Print — 20mm wide minimum
Colors
Our color system is rooted in a professional blue primary with warm neutral tones for interfaces and dark backgrounds.
Blue 700
#1d4ed8
Brand dark
Blue 600
#2563eb
Brand primary
Blue 500
#3b82f6
Brand light
Cyan 500
#0ea5e9
Accent
Cyan 400
#06b6d4
Accent light
Indigo 500
#6366f1
NIPR product
50
#fafaf9
100
#f5f5f4
200
#e7e5e4
300
#d6d3d1
400
#a8a29e
500
#78716c
600
#57534e
700
#44403c
800
#292524
900
#1c1917
Primary gradient
135deg, #2563eb → #0ea5e9 → #06b6d4
Used for hero text, CTAs, and brand accents
CTA gradient
135deg, #2563eb → #0ea5e9
Used for buttons and interactive elements
Typography
We use Inter as our primary typeface across all products and marketing. It provides excellent readability at all sizes with a professional, clean aesthetic.
Primary typeface
The quick brown fox jumps
The quick brown fox jumps
The quick brown fox jumps
The quick brown fox jumps
The quick brown fox jumps
Voice & Tone
Say what we mean. Avoid jargon, filler words, and unnecessary complexity. Insurance is complex enough.
We understand insurance workflows deeply. Speak to professionals as peers, not prospects.
Build confidence through transparency. No dark patterns, no misleading claims, no hidden costs.
Emphasize that every feature exists for a reason. We're not a generic tool adapted for insurance.
Download the Insurancera logo in PNG format for use in presentations, press materials, and partner pages.
Download Logo (PNG)